Le projet :

Good baby est une marque reconnue dans le secteur des produits pour nourrissons et jeunes enfants.
L’objectif de se projet était de rafraichir l’image de la marque qui s’était quelque peu terni avec le temps.
Nous sommes partis des initiales G et B, que nous avons repensées comme étant Girl et Boy, pour développer un concept retail centré sur l’enfant et non des parents comme il l’était auparavant.

Good baby has always been known for its stroller business and it has garnered good reputations locally and internationally. How can we pass down the brand’s legacy and reputation while eliminating seriousness of the brand; enhancing childish and playful qualities to refresh the brand image; instilling narratives into the visual identity and retail design - are the main questions we were trying to answer when upgrading the brand. GB is the initial of Good-Baby, we thought of the letter G could be Girl and B could be Boy, we illustrated two adorable and lively hand drawn girl and boy characters and named them as Gigi and Bobby. In order to optimize the brand experience, we abandoned the concept of parents shopping for their children and installed some interactive devices into the shop design that would allow children to participate and interact with their parents while shopping. Children can be involved in this enjoyable and relaxing shopping experience.

Mes missions :

• Plateforme de marque

• Plateforme créative

• Identité visuelle (logo, illustration, packaging)

• Retail design